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Case Study Breakdown:

How CafeFrance Boosted Sales by 134% using SMS Campaigns

This is one of the best examples I've found of how stagnant in-store sales can be solved with targeted SMS campaigns.

The Challenge

CafeFrance was struggling to maintain steady sales across their café branches. They had a strong brand presence and a loyal base of casual customers, but sales spikes only happened during seasonal promotions. Outside of these, customer visits dropped off, leaving gaps in revenue.

The Strategy

Instead of waiting for customers to remember their café, they proactively reached out through weekly SMS campaigns. One of their most effective tactics was a “Buy 1 Take 1 Friday” promo, sent via SMS to their customer list. They also ran time-sensitive reminders for special menu launches and limited offers.

This wasn’t just random discounting. The strategy was structured around creating consistent touchpoints with their audience, keeping the brand top-of-mind, and giving customers a reason to come back on specific days.

Why It Worked

It worked because they didn’t rely on social media alone, where algorithms can bury posts. SMS goes straight into a customer’s pocket, almost guaranteeing the message is seen. And by timing their offers around weekends and special launches, they tapped into customer behavior when people are most likely to dine out or treat themselves.

The strategy aligned with how people actually make decisions: a nudge right before mealtime or payday can be more powerful than a generic ad seen days earlier.

The Results

CafeFrance reported a 134% increase in sales on days when SMS campaigns were sent compared to regular days without campaigns. The “Buy 1 Take 1 Friday” in particular became a reliable driver of repeat business, as customers began to expect and look forward to it.

These numbers show how simple, targeted SMS marketing can dramatically boost both revenue and loyalty.

My Takeaway

This case confirmed something I’ve seen across many food businesses: loyalty doesn’t just happen—it’s built through consistent, timely reminders that feel valuable to the customer.

That’s why I always recommend food businesses pair their social media presence with SMS or email campaigns. Social builds community, but SMS and email drive repeat sales by showing up at the exact right time.

FAQ

What services do you offer?

I provide copywriting, email campaigns, social media management, and social media marketing

Who is your target audience?

I focus on food businesses like bakeries, cafes, food distributors, delivery services, restaurants, catering businesses, etc.

How do you help businesses grow?

I help food business owners to increase their loyal customers through engaging social media posts and targeted email/SMS campaigns—driving repeat business, building community, and boosting sales.

I follow a structured 5-step approach.

1. Audience and Brand Assessment—Analyze your current customer base, brand voice, and existing digital presence to identify opportunities for engagement and loyalty.

2. Content and Campaign Planning—Develop a monthly calendar of engaging social media posts, community-building activities, and exclusive offers for email/SMS campaigns.

3. Social Media Execution and Community Engagement—Publish regular, interactive content (polls, behind-the-scenes, customer spotlights) and actively respond to comments and messages to foster a sense of community.

4. Email Campaign Launch—Send targeted messages with exclusive deals, event invites, and personalized offers to encourage repeat visits and reward loyal customers.

5. Performance Tracking and Optimization—Monitor engagement, open rates, and repeat visit data. Adjust content and campaigns based on what drives the most loyalty and return visits.

What is your process?

How can I contact you?

You can reach me via email or through my social media pages.